14 min read
STORYTELLING IN 2024
Are you ready for a journey into the future of marketing? Picture this: it's the year 2024, and you find yourself captivated by an advertisement that...
maritime marketing
3 min read
Why using digital marketing as a marina?
Do you manage a marina and have been looking for ways to attract more customers, better engage with the maritime community, or expand your portfolio...
2 min read
Navigating Your Target Audience: Practical Guide for Charter Companies
Identifying and targeting the right audience is essential for the success of any charter company. A clear understanding of your target audience...
2 min read
The Power of Digital: Innovative Strategies for Charter Companies
In today's fast-paced digital world, charter companies must stay ahead of the curve and leverage innovative marketing techniques to attract and...
2 min read
Market Forecasts for the European Maritime Leisure Sector (2023-2030)
This article presents market forecasts for the European maritime leisure sector from 2023 to 2030, focusing on sailing as a key recreational...
2 min read
The Rise of Boat-Sharing Platforms and Peer-to-Peer Yacht Rentals
The maritime industry is witnessing a paradigm shift as collaborative consumption models, such as boat-sharing platforms and peer-to-peer yacht...
2 min read
How Boat Builders Must Adapt to Changing Ownership & Preferences
The maritime industry is witnessing a transformation as consumers shift towards alternative ownership models, such as chartering, time-sharing, and...
2 min read
A Comprehensive Market Analysis of Maritime Leisure Activities
A comprehensive market analysis of the maritime leisure sector in Europe, focusing on sailing as a predominant recreational activity. We delve into...